New Tools for Twitter Advertisers, The Case of the Missing Backgrounds, and Forever 21's Unique Instagram Machine.

Twitter Steps Up its Tracking and Targeting Game


With two new features, marketers will be able to learn more about their audiences, and promote tweets to their most engaged followers. Learn more about 'Personas' and 'Tweet Engagement Targeting'.

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Twitter Gets Rid of Background Images 


And nobody knows why. Check out how brands have been using the space to their advantage, and what Twitter might have up its sleeves.

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Forever 21 Gets Creative With Cotton


We see how Forever 21 brought their fans' Instagram pictures to life with 6,400 cotton spools, in our weekly round-up of the best social campaigns.

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