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Optical Express

Optical Express

80% more leads generated

The Brief

We were tasked with producing a strong content strategy for Optical Express, which we then implemented across a Facebook and Twitter campaign.We were working to an ambitious CPL (cost-per-lead) level set by Optical Express, aiming to exceed a minimum number of leads-per-week with a set budget. No pressure!

The Approach

We set about creating an entirely new advertising account with fresh targeting parameters and entirely original creative content. This meant we could design and post full advert-copy and artwork that suited the target audience, not to mention their interest types. We made the content fit the consumer, rather than the client. In order to manage the campaign closely, we performed multi-variant testing on all content, optimising the adverts hourly.

The Results

Spoke for themselves, really. With over 5,000 new valid leads per month, an increase of 80%, Optical Express's CPL was reduced by 32%. Fantastic.

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Say Hello

Give us a ring at one of our offices today, we look forward to talking to you.

+44 (0) 161 236 6659

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